Personas 👨🏻💻
Two primary user personas were identified - "Steel Buyer" and "Steel Seller." Each persona had unique needs and goals, helping to tailor the platform to specific user requirements.
Buyer Persona
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Goal: Efficiently source high-quality steel at competitive prices.
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Pain Points: Limited visibility into available steel options, time-consuming procurement processes.
Seller Persona
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Goal: Maximize sales by reaching a wide network of potential buyers.
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Pain Points: Inefficiencies in marketing and connecting with potential buyers.
Project Overview 💬
Quantum Fusion, a leading steel manufacturer, aimed to streamline and enhance its steel trading operations by developing a Software as a Service (SaaS) platform. The goal was to create a user-friendly and efficient platform that acted as a broker between buyers and sellers in the steel industry, facilitating seamless transactions and improving overall user experience.
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Reflections and Conclusion
The Quantum Fusion Steel Trading Platform successfully launched, receiving positive feedback from users. Key results included:
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Increased efficiency in the steel trading process for both buyers and sellers.
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Improved transparency, leading to enhanced trust among users.
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Higher engagement rates and increased transaction volumes on the platform.
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Ongoing updates and feature additions based on user feedback and market trends.